Saturday, July 12, 2008
Americans eat, on average, 24 quarts of ice cream a year.
Pause for thought. Not pints – we’re not talking the Ben & Jerry’s sized ice cream. Quarts. That would be 96 CUPS a year. Cups of ice cream. That’s almost two a week.
Who is eating all that ice cream? Two cups a week? We’re a nation on a diet! We don’t like sugar or fat or carbs… and yet somehow everyone you know is secretly eating two cups (4 servings) of ice cream a week. And I don’t eat ice cream (as a general rule, I prefer my dessert to be flour and butter based), so someone is eating mine. And I have two friends who are lactose intolerant, and my brother is a vegan.. you see where I’m going with this. Who, seriously, is eating all that ice cream?
Anyway, it turns out that Haagen-Daz and Ben & Jerry’s are the two most successful premium ice cream companies in the US. They’ve basically built their brands around appealing to two entirely different market segments. Haagan-Daz is for yuppies and Ben & Jerry’s is for hippies. I want to be a Ben & Jerry’s girl, I do, and when do I buy ice cream I never even CONSIDER Haagen-Daz. Does that somehow mean that I have escaped yuppiedom, despite my fairly convincing exterior portrayal? Is my Nederland background enough to ground me in the world of those grassroots ice cream makers?
Also, does the fact that Haagen-Daz is now Nestle and Ben & Jerry’s is Unilever (yes, who makes Dove and Axe and Bertolli and Wishbone and Slim-Fast… hmm that’s kinda funny) change anything? Ice cream philosophy. Beats the hell outta that whole actual philosophy thing.